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This is a blog about innovation – but to be more specific, it’s about the social adaptations that accompany technological evolution and disruptive innovation in particular.

By way of background, I worked with two companies in the clean energy sector which led me to ask questions about why these types of technology have taken so long to become mainstream (and they have some way to go yet…).  On the back of this I undertook a professional doctorate, studying the mechanisms whereby disruptive technologies diffuse through established systems.  The purpose of this blog is to communicate my thoughts on the matter, having study the topic in depth, and having seen how established systems can dictate the diffusion process – even in the face of compelling technological value.


Tim MacTaggart 2

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